Hecabe: The Dog-Queen in Contemporary and Ancient Mythmaking

This thesis will examine the character of Hecabe from Greek mythology as she is depicted in both ancient and contemporary sources. The sources feature both literary and scholarly work relating to Hecabe and Greek mythology. The primary source texts are The Iliad by Homer, Hecabe by Euripides, Trojan Women by Euripides, A Thousand Ships by Natalie Haynes, and The Women of Troy by Pat Barker. The goal of the thesis is to examine the roles Hecabe plays in each book and examine the similarities and differences in how her story is told across the various texts

Educational and Informational Delivery Method Preferences of Mississippi Beef Cattle Producers

Due to the production costs associated with beef cattle production, it is important to equip beef cattle producers with sound, research-driven information to aid in the decision making process regarding their operation. Extension personnel as well as other organizations involved with beef cattle producers should be knowledgeable of the audience that they are disseminating information to and how this audience prefers to receive information. Knowing the demographics and educational and informational needs of the audience helps shape programming endeavors to meet the needs of the audience. The beef cattle producers surveyed indicated that they preferred to receive information from farm and feed supply dealers, other cattle producers, farm demonstrations, and cattle and farm magazines. The average producer was 53.6 years of age, had been involved in beef cattle production for 28.4 years, was a college graduate, and received less than 25% of their total income from their beef cattle operation

Minority Stress among Gay and Bisexual Men in Agricultural Occupations

Research integrating the minority stress model and vocational behavior has used broad samples of sexual minority persons. Specific work contexts, particularly traditionally masculine work contexts, may be relevant areas to the integration of minority stress theory and vocational well-being. This study examined the relationship between workplace heterosexism and job satisfaction, as moderated by identity management and person-organization fit, among a sample of 114 sexual minority men, employed in agriculture, recruited from an online social network group. Contrary to prior research, integrating identity management did not moderate the relationship between workplace heterosexism and job satisfaction. Person-organization fit did moderate this relationship, such that the relationship between workplace heterosexism and job satisfaction was negative at high levels of person-organization fit, and positive at low levels of person-organization fit. Our findings add to work on the integration of minority stress theory and vocational behavior by examining these links within a traditionally masculine field

Exploring Perspectives of the Student Competencies Needed to Advocate for Agriculture

The agricultural and natural resources industries are increasingly faced with remarks and skepticism from consumers and activists alike. Equipping those in industry as well as college graduates with skills to effectively share agriculture’s story through a variety of mediums continues to increase in importance. This qualitative study sought to explore learning objectives and curriculum goals that agricultural advocates have for an undergraduate agricultural advocacy course. Phone interviews with individuals involved in agricultural advocacy revealed two-way communication skills were important when communicating with the public. Active listening, communicating with an open mind, communicating at a level of understanding, and equipping oneself with an arsenal of industry knowledge and contacts were found to be key learning outcomes for a course such as this. Further, role-playing activities, professional experiences, and online media communication abilities were also found to be important class assignments, activities, and skills that would allow students to perfect these two-way communication skills. From the findings of this study, undergraduate educators may have a better understanding of the importance of incorporating two-way communications into their curriculum as well as have a guideline for developing a course for agricultural advocacy within their agricultural education, communications, and leadership programs. The findings of this study may also help communications practitioners and Extension personnel as they prepare for agricultural advocacy efforts within their organizations

Green Framing in Corporate Poultry Videos: An Analysis of Sustainability Messaging

Large broiler chicken companies have been under pressure by consumers to reduce their carbon footprint, improve animal welfare and labor practices, and enhance environmental quality across the industry. This study examines how large broiler chicken companies have addressed sustainability within video content directed toward consumers and posted on YouTube. To conceptualize this study, we used the 1990 Farm Bill definition of agricultural sustainability. It is important to examine articulations of agricultural sustainability as company messages often incorporate sustainability philosophies and ideologies while referencing specific production practices and goals. This study used qualitative content analysis to analyze 440 videos, and framing analysis to closely examine a subset of 55 videos, from three of the largest broiler chicken companies in the United States. The framing analysis revealed that stewardship, natural state, and catalyst for change were the three most frequently used sustainability frames across the companies. These frames focus on elements of caretaking, responsibility, and public accountability, and apply these ideals to people, chickens, and profit within the organization. Few discussions of environmental stewardship were found within our analysis. While frames were not necessarily connected to production practices, each company did tend to leverage frames in ways that align with brand positioning. Companies should consider implementing discussions of how production practices affect the environment more directly, since protecting the environment and replenishing natural resources are concepts consumers associate with sustainability

Minnesota State Parks and Trails’ use of Facebook to Communicate Health and Safety Information During the COVID-19 Pandemic

During the COVID-19 pandemic, state park visitation increased to levels above previous years. While navigating the pandemic, natural resource communicators took to social media to communicate about how COVID-19 was impacting park services and operations. We examined how the Minnesota State Parks and Trails (MSPT) engaged in health communication using Facebook over the first two years of the COVID-19 pandemic. We used quantitative content analysis to measure content and engagement on the N = 105 posts made by the MSPT from 2020 - 2022 regarding COVID-19. Results provide an understanding as to how natural resource communicators engaged in health communication during a pandemic. While natural resource communicators were tasked with communicating about an unfamiliar issue, appropriate science communication principles should be incorporated into all science communication plans. MSPT and communication staff at other state parks agencies should ensure they are prepared to communicate about health issues in times of crisis

A Multi-Method Analysis of Diversity, Equity, and Inclusion Websites of Fortune 500 Agricultural and Food Companies

Each year, Fortune magazine publishes a list of the 500 largest corporations in the United States of America based on total revenue in the previous fiscal year. As successful companies, these organizations must prioritize diversity, equity, and inclusion (DEI) for a multitude of reasons. The purpose of this study was to determine how agricultural and food companies on the 2021 Fortune 500 list demonstrated a commitment to DEI efforts on their corporate websites. Thus, we analyzed the DEI website of each food and agricultural company listed on the 2021 Fortune 500 list. Quantitatively, most websites only required two clicks to access resources and information regarding how the company supports diverse audiences in the workplace when navigating from the main corporate website. Corporations should ensure DEI is a priority for and clearly communicate this on the website using definitions, statements, and employee resources on websites. Additionally, using visuals such as photos, videos, and graphics can improve communication in this space. For the qualitative portion of the study, we analyzed the use of executive and employee voices in communicating about DEI on the corporate landing page. Two themes emerged. Within the corporate theme came the work-to-be-done subtheme which addresses corporate DEI work as a work in progress. The second theme was the personal and professional theme which helps support the personal and professional wellbeing of employees and stakeholders. We offer suggestions for communicators and executives for communicating about DEI in the food and agriculture webspace and offer recommendations for future researc

Filling the Third Circle with Interdisciplinary Lesson Planning: A Case Study of Pre-Service Teachers

The three-circle model of agricultural education focuses on the importance of in-class instruction, supervised agricultural experiences, and FFA involvement. The agricultural communications career pathway is available to students through agricultural communications supervised agricultural experiences (SAE) programs and career development events within FFA. However, specific curriculum that teaches agricultural communications in the classroom is not readily available. The purpose of this qualitative case study was to examine the interdisciplinary lesson planning and integration process of pre-service teachers with focus on opportunities and limitations to teaching communication in the agriculture, food, and natural resources (AFNR) curriculum. In this case study, four pre-service teachers worked with agricultural communications faculty to develop communication curricula and lesson plans to be incorporated into high school AFNR classrooms. These pre-service teachers developed interdisciplinary lessons prior to student teaching and, when appropriate, used these lessons in their classrooms. While current research regarding teaching science in the AFNR curriculum is ongoing, the literature is silent regarding teaching social sciences such as communication in the AFNR curriculum. These pre-service teachers want more opportunities to develop interdisciplinary lessons. They believe teaching communication skills while tying them to the content area can improve student knowledge, retention, and engagement in the learning process while exposing them to the agricultural communications career pathway

Genetic Modification, Factory Farms, and ALF: A Focus Group Study of the Netflix Original Film Okja

Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas Tech University as well as students who were majoring in a field outside of agriculture (NCOA). Emergent themes from this focus group study identified the film as overdramatized and that the film misrepresented food production. Previous knowledge and experiences impacted how viewers perceived the film with COA students indicating that Okja was portrayed more like a pet than as a food animal. Both COA and NCOA students indicated that their food purchasing decisions would not be affected by viewing the film. Findings suggested that entertainment films may not be an effective method for changing public opinion of agriculture and food production. Transparency in agriculture through real-life and real-time activities in a documentary style may serve a greater role in improving public opinion of food and agricultural production practices and industries.Findings from this study serve as an indicator of the role entertainment films play in swaying public opinion of food and agriculture