Framing sustainability in fast fashion

Sustainable conscious consumption (SCC) is increasingly recognized as a critical strategy to address the environmental harms of fast fashion, yet communication strategies that effectively promote such behavior remain underexplored. This study investigated how message framing, specifically spatial (local vs. global) and emotional (positive vs. negative) framing, influences behavioral intentions, emotional responses, perceived personal relevance, psychological reactance, and attitudes toward SCC. Grounded in Construal Level Theory, this research employed a between-subjects experimental design with 830 university students randomly assigned to one of five message conditions (positive-local, negative-local, positive-global, negative-global, or control). Results from MANOVA and moderated regression analyses indicated that both local and global messages significantly increased perceived relevance and behavioral intention compared to the control, with no significant differences between the two. Positive and negative frames were similarly effective in boosting behavioral intention, although negative frames elicited stronger emotional responses and greater psychological reactance. Environmental identity moderated emotional reactions (e.g., fear) to global messages among participants low in environmental identity but did not influence behavioral intention. These findings suggest that while spatial and emotional framing can enhance engagement with sustainability messages, their effects may be more emotional than behavioral, and that environmental identity plays a complex, conditional role. Implications for climate communication emphasize the importance of audience segmentation and the strategic use of fear and hope appeals in pro-environmental messaging.Keywords: sustainable consumption, message framing, Construal Level Theory (CLT), environmental identity (EID), emotional response, behavioral intentio

Primitive Neuroectodermal Tumor of the Mandible: Report of a Rare Case

We describe what we believe is only the second reported case of primitive neuroectodermal tumor of the mandible. Our patient was successfully treated initially with surgery and adjuvant radiation and chemotherapy, but 18 months later she developed a fatal pulmonary metastasis. Although this tumor is aggressive and prone to recurrence and metastasis, early intervention might improve the prognosis in affectedpatients. In patients with unresectable disease, radiation and chemotherapy might have palliative value.</jats:p

Auricular Angioleiomyoma: A Case Report and Review of the Literature

A 29-year-old woman presented with an unusual lesion on the right auricular antihelix. The mass was purple and painful, and it had been present for 17 years. Preoperatively, the presumptive diagnosis was a venous malformation. The mass was resected, and a staged reconstruction was performed. Microscopic analysis of the specimen revealed that the lesion was an angioleiomyoma. Most cases of angioleiomyoma involve the extremities; few have been described in the head and neck region, and very few of those have been reported on the ear. Among those auricular angioleiomyomas that have been reported, most were distinctly painless. We report a new, atypical case of this unusual tumor. </jats:p