Demographic Differentials in the Concern about Climate Change and Engagement in Climate-friendly Behaviours

Using a nationally representative survey of 3,900 adults on Opinions about the Environment and Global Warming 2010, this study investigates demographic differentials in the concern about climate change and climate-relevant behaviours in Thailand. The factor analysis of 11 environmentally friendly and carbon emissions reduction behaviours identifies two factors underlying climate-relevant behaviours: (1) electricity and water saving efforts; and (2) technical and behavioural change. The multivariate analyses show that women and individuals with higher education are more likely to worry a great deal about global warming and to perform technical and behavioural change. That education is positively related to technical and behavioural change but not with electricity and water saving actions could be because the former requires greater efforts and knowledge to pursue while the latter is commonly taken for economic reason. Concern about global warming and experience of environmental problem also increase the adoption of climate-relevant behaviours. Moreover, there is a spill-over effect of community-level education such that individuals living in a community with higher level of education are more likely to be concerned about climate change likewise

Enhancing green loyalty towards apparel retail stores: A cross-generational analysis on an emerging market

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and preserving resources. By adopting green-based strategies to reach their target segments, retailers seek not only to capture the attention of different consumer generations, but also to inspire loyalty and encourage them to re-visit stores. Based on the generational theory and by means of quantitative research addressing four consumer generations in an emerging market, the authors highlight the extent to which clothing retailers are able, by adopting green strategies and consistently implementing environmental protection actions, to attract mainly young consumers to their stores, encouraging the sharing of peer recommendations, increasing purchasing behaviour and invoking loyalty. The article highlights the contribution of green marketing strategies in developing consumer loyalty in an emerging market by offering retailers the possibility of deepening their understanding when approaching different consumer generations