Investigating the Effect of Perceived Product Portfolio Innovativeness on Consumers´ Brand Perceptions

Portfolio innovativeness has been indicated as a crucial aspect of a firm's innovation efforts. However, research traditionally applies a firm-centric conceptualization of portfolio innovativeness, neglecting its signaling effect to consumers. Taking a different route, this article applies a consumer-centric approach to investigate consumer perceptions of portfolio innovativeness as an antecedent of their brand perceptions. We incorporate inconsistent insights on portfolio innovativeness by introducing a novel construct: portfolio innovativeness variety. It describes the degree of novelty concerning different new products and services in a firm's innovation portfolio. Drawing on signaling theory, the results of 691 completed questionnaires show that consumers’ perceived portfolio innovativeness increases consumer-based brand equity. However, portfolio innovativeness variety moderates this relationship negatively. This article explores an inverted U-shaped relationship between portfolio innovativeness variety and brand equity. These insights suggest that large portfolio innovativeness variety confuses consumers about a brand's offerings and that portfolio management should incorporate these insights in order to offer a balanced and value-maximized innovation portfolio. This article offers novel insights into an unexplored aspect of portfolio innovativeness with complementary research on innovation portfolios from a consumer perspective

Regionale Verteilungsmodelle fuer Chemikalien im Vergleich

Available from TIB Hannover: RR 5071(172) / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman

Planning of undefined becoming : first encounters of planners beyond the plan

From the 1980s onwards, and due to the ongoing complexity and diffuseness in global networked societies, planners have tried to move beyond classic technocratic and/or sociocratic ideas on planning towards new approaches, dealing with the multiplicities and fuzziness of time and space. Innovative ideas have been developed with regard to discursive, collaborative, informal and post-policy planning, as well as with relational geography, multi-planar, non-linear and actor-relational approaches, and other positions. Nonetheless techno- and sociocratic approaches remain dominant conceptions in much practice and teaching in Europe and elsewhere. This could very well be due to the fact that these innovative contributions of the past two or three decennia have been fragmented and isolated. However these contributions could also be regarded as a bigger transition towards what we call a movement of 'planning of undefined becoming'. Therefore in this paper we will sketch a frame from which these innovative ideas on space and time are in some way interrelated to each other too. From these backgrounds we will also critically reflect on some planning experiments in practice, which have been inspired by these ideas, reciprocally and incrementally, developing practitioners work along the way. Referring to these reflections, we will conclude with some recommendations for further co-evolutionary research in congruence with upcoming planning practices of becoming

Assessing decision quality and team performance: Perspectives of knowledge internalization and resource adequacy

[[abstract]]Drawing upon resource-based view and social cognitive theory, this work develops a model that validates the formation of team decision quality and team performance. The model is empirically tested with data obtained from IT professionals across MIS work teams from Taiwan’s banking and insurance industry. The statistical results reveal that team performance is indirectly related to collective efficacy and participatory sense making via the full mediation of team decision quality, while collective efficacy and participatory sense making are directly related to knowledge internalization and resource adequacy. At the same time, the effect of participatory sense making on collective decision quality is negatively moderated by team hypercompetition. Finally, managerial implications and limitations based on the empirical findings are provided.[[notice]]補正完