Cultura y consumo de energía en el sector residencial de Montevideo, Uruguay

La ponencia presenta los resultados del abordaje cualitativo para el estudio del consumo de energía exosomática en hogares de Montevideo, capital del Uruguay. Veinticuatro hogares de distintos niveles socio-económicos fueron entrevistados en sus viviendas y se realizó un análisis del corpus de información de acuerdo a clusters de prácticas energéticas para higiene humana, cocción y acondicionamiento térmico. Los resultados muestran una tipología de tres perfiles de hogares según sus prácticas, actitudes y discursos acerca del consumo energético: energo-devoradores, energo-vigilantes y energo-austeros. Junto a las diferencias, fuertemente influenciadas por la acequibilidad a la energía, existe una cultura energética hegemónica sedimentada en el último tercio del Siglo XX que comienza a incluir también el más reciente idioma de sustentabilidad ambiental.This presentation shows the outcomes of a qualitative approach for studying energy consumption at household level in Montevideo, capital city of Uruguay. Interviews to 24 households of different monetary income were made at their houses. Analysis was carried out according to the definition of three main clusters of energy practices, namely: human hygiene, cooking and thermical conditionning. Results show three profiles among households: energy-voracious; energy-cautios; and energy-ascetic. Along with differences, strongly based on acequibility to energy, there is an hegemonic energy culture sedimented throghout the last quarter of the XX Century which nevertheless has increasingly included a sustainability idiom.Fil: Taks, Javier. Universidad de La República (Uruguay

Canadian national sport organisations’ use of the web for relationship marketing in promoting sport participation

Sport participation development requires a systematic process which involves knowledge creation, dissemination and interactions between National Sport Organisations, participants, clubs and associations as well as other agencies. Using a relationship marketing approach (Grönroos, 1997, Gummesson, 2002, Olkkonen, 1999), this paper addressed the question ‘How do Canadian NSOs use the Web, in terms of functionality and services offered, to create and maintain relationships with sport participants and their sport delivery partners?’ Ten Canadian NSOs’ websites were examined: functionality was analysed using Burgess and Cooper’s (2000) eMICA model, while NSOs’ utilisation of the Internet to establish and maintain relationships with sport participants was analysed using Wang, Head and Archer’s (2000) relationship-building process model for the Web. It was found that Canadian NSOs were receptive to the use of the Web, but their information-gathering and dissemination activities, which make-up the relationship-building process, appear sparse, and in some cases are lagging behind the voluntary sector in the country

Impacts and strategic outcomes from non-mega sport events for local communities

The staging of sport events directly impacts the quality of life of people living in the host communities. Sport events are temporal and can trigger a variety of short- or long-term, positive or negative impacts, which lead to positive or negative outcomes, and if sustained, these outcomes have been called ‘legacies.’ Impacts may result from strategic planning, but more often than not there is scant strategic planning for event outcomes, so impacts are typically haphazard and unplanned (albeit hoped for). Strategic planning for event outcomes (aka: leveraging) differs from mere legacy planning because it focuses attention on the means to obtain desired economic, social, and/or environmental objectives through integration of each event into the host community\u27s overall product and service mix (Chalip, 2014). Whereas legacy planning focuses on the event and the outcomes it might render for the community, event leverage focuses on the community and the ways that it can integrate each event into its marketing and management strategies. These are different in ways that are subtle but important in practice

Multi-functionality and Occupations of Sport and Physical Activity Professionals in Spain

Increased attention to the multiple benefits attributed to sport and physical activity in recent years, has boosted the sport industry and related employment opportunities. Sport and physical activity (SPA) professionals are central in delivering the core services in this sector. This paper analyses the key functions of Spanish SPA professionals in order to reveal the range of opportunities and to strengthen their position in a tapering labour market in Spain. Face-to-face interviews based on a standardized questionnaire were conducted with 2500 SPA professionals, who were active in 1797 sports facilities across the country. Functions and multi-functionality were analyzed based on city size, age, sex and type of organization. The results show an extensive, diversified and multifunctional panorama of SPA functions in cities of all sizes. SPA functions shift with age, and women are underrepresented in the majority of these occupations. Multi-functionality is significantly higher among men, older SPA professionals and in the for-profit sector (compared to public and non-profit sector)

Expenditures on Sport Apparel: Creating Consumer Profiles through Interval Regression Modelling

Using a heterodox theoretical approach, this article presents sport consumer profiles based on socio-demographic and sport-related lifestyle characteristics. Sport apparel is operationalized as a categorical, hierarchical variable. Given the censored nature of the dependent variable, a two step Heckman-type approach with an interval regression model was used. Data were obtained from a cross-sectional sample of adults in Flanders, Belgium (N=1355). The results indicate that the decision to spend money on sport clothing and shoes is mainly determined by sport-related lifestyle characteristics, confirming the emerging importance of lifestyle in understanding the decision to consume material goods. However, the variability in the amount of money spent on sport apparel is explained by both socio-demographic variables and sport-related lifestyle characteristics. Consequently, both socio-demographic and lifestyle variables are used in the interval regression models, which is introduced as a novel technique to create consumer profiles. These profiles assist sporting goods marketers in refining their strategies to reach specific target markets