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1 research outputs found
Understanding value co-creation in a co-consuming brand community
Author
Arvidsson A.
Avery J.J.
+19 more
Baron S.
Gabriel Y.
Galbraith J.K.
Gerrard S.
Hoffman D.L.
Holt D.B.
Jonathan E. Schroeder
Kozinets R.V.
Liverpool FC
Muñiz A.M., Jr
Nahapiet J.
Pongsakornrungsilp S.
Prahalad C.K.
Richardson B.
Schroeder J.E.
Siwarit Pongsakornrungsilp
Supporters Direct
ThisIsAnfield
Toffler A.
Publication venue
'SAGE Publications'
Publication date
Field of study
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