Research on family reading: an international perspective

Purpose – This paper presents a summary of international research in the field of family reading, a subject which refers both to the development of the literacy skills of family members, and to their shared process of reading. Design/methodology/approach – It begins by defining the key terms in family reading, then introduces the research methods employed in research in this area. Findings – Research specifically focusing on parents is presented, with particular reference to young parents and fathers in prison. The issue of intergenerational reading is also introduced, whereby (in this instance) the young and the elderly share experiences via reading. The final theme of the paper is that of families sharing reading for pleasure, and public reading events for families are described. The paper concludes with a series of barriers to family reading, and a suggested model of effective family reading, for families and communities in any country. Research limitations/implications – In a paper of this scale and length, it is impossible to give more than a limited perspective of international research on family reading, yet the author believes that sufficient examples are given – and the research methods sufficiently globally applicable – for the paper to be of theoretical and practical value to public and school librarians, and academics. Originality/value – The paper collates and reflects on examples of international research and practice, whilst providing a solid framework of research methods in the area of family reading

Halton Sequences for Mixed Logit

The simulation variance in the estimation of mixed logit parameters is found, in our application, to be lower with 100 Halton draws than with 1000 random draws. This finding confirms Bhat's (1999a) results and implies significant reduction in run times for mixed logit estimation. Further investigation is needed to assure that the result is not quixotic or masking other issues.

Marketing library services to children and young people

This paper discusses the future of Schools Library Services in the North West region of England based on a research project recently undertaken by the Centre for the Public Library and Information in Society at the University of Sheffield on behalf of MLA North West. The research has revealed somewhat of an identity crisis for Schools Library Services in the region, encouraged by educational policy, changing public library service priorities and subsequent issues surrounding service perceptions, awareness and ownership. The research has revealed a desire within the sector for a more visible alignment of Schools Library Services within the empirical services to children and young people agenda. Particular opportunities exist within the literacy development remit, building upon best practice examples in the region concerning reader development projects and family learning initiatives. Recommendations include the formation of a regional professional network designed to promote a seamless library service to children from early years to young adulthood including staff training, advocacy and proactive service marketing under a strong and identifiable regional brand

Omitted Product Attributes in Discrete Choice Models

We describe two methods for correcting an omitted variables problem in discrete choice models: a fixed effects approach and a control function approach. The control function approach is easier to implement and applicable in situations for which the fixed effects approach is not. We apply both methods to a cross-section of disaggregate data on customer's choice among television options including cable, satellite, and antenna. As theory predicts, the estimated price response rises substantially when either correction is applied. All of the estimated parameters and the implied price elasticities are very similar for both methods.

Utility in WTP space: a tool to address confounding random scale effects in destination choice to the Alps

Destination choice models with individual-specific taste variation have become the presumptive analytical approach in applied nonmarket valuation. Under the usual specification, tastes are represented by coefficients of site attributes that enter utility, and the distribution of these coefficients is estimated. The distribution of willingness-to-pay (WTP) for site attributes is then derived from the estimated distribution of coefficients. Though conceptually appealing this procedure often results in untenable distributions of willingness to pay. An alternative procedure is to estimate the distribution of willingness to pay directly, through a re-parameterization of the model. We compare hierarchical Bayes and maximum simulated likelihood estimates under both approaches, using data on site choice in the Alps. We find that models parameterized in terms of WTP provide more reasonable estimates for the distribution of WTP, and also fit the data better than models parameterized in terms of attribute coefficients. This approach to parameterizing utility is hence deemed promising for applied nonmarket valuation

On the use of a Modified Latin Hypercube Sampling (MLHS) approach in the estimation of a Mixed Logit model for vehicle choice

Quasi-random number sequences have been used extensively for many years in the simulation of integrals that do not have a closed-form expression, such as Mixed Logit and Multinomial Probit choice probabilities. Halton sequences are one example of such quasi-random number sequences, and various types of Halton sequences, including standard, scrambled, and shuffled versions, have been proposed and tested in the context of travel demand modeling. In this paper, we propose an alternative to Halton sequences, based on an adapted version of Latin Hypercube Sampling. These alternative sequences, like scrambled and shuffled Halton sequences, avoid the undesirable correlation patterns that arise in standard Halton sequences. However, they are easier to create than scrambled or shuffled Halton sequences. They also provide more uniform coverage in each dimension than any of the Halton sequences. A detailed analysis, using a 16-dimensional Mixed Logit model for choice between alternative-fuelled vehicles in California, was conducted to compare the performance of the different types of draws. The analysis shows that, in this application, the Modified Latin Hypercube Sampling (MLHS) outperforms each type of Halton sequence. This greater accuracy combined with the greater simplicity make the MLHS method an appealing approach for simulation of travel demand models and simulation-based models in general

Library-based literacy programs

A presentation on the literacy work of the IFLA Reading Section. Describes the 3 main elements of the Section’s work, and relates the ‘literacy’ facet firstly to IFLA, and then to a wider professional context. In presenting the latter, the example is used of the Reading Section ‘Guidelines for library-based literacy programs’, with the UK adult literacy initiative ‘Quick Reads’ used as an illustrative case study. Suggestions are made of ways in which library-based literacy programmes can be developed, sustained and evaluated

Reading research in the United Kingdom.

This brief paper summarises current key trends in current reading research in the UK. It focuses on two areas in particular – literacy and reader development, and provides examples of ongoing research in both fields. Recent literacy-based research has been influenced by the implementation of the Government’s National Literacy Strategy, and by subsequent initiatives such as the National Year of Reading and the National Reading Campaign. Reader development activity has grown significantly in recent years, to the extent that the Government has allocated two years of funding specifically to projects in this area, and widespread research is ongoing to investigate the outcome of these projects. The paper concludes with a brief examination of research methodologies, and of a possible increased recognition of the efficacy of qualitative data to demonstrate the value and impact of reading