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2 research outputs found

Effects of Benefit Sought of Food Products on Purchase Intention and WOM Intention on SNS - Focused on SNS WOM Information Characteristics as Mediator -

Author: Baron MR
Bickart B
Brown JJ
Chaterjee P
Chatterjee P
Chiou JS
Chitturi R
Chu SC
Coyle JR
Frochot I
Haley RI
Haley RI
Henning-Thurau T
Kisielius J
Morwitz
Park CW
Salo J
Steuer J
Tompson DV
Trayor MB
Tsiotsu Rodoula
김상훈
김영찬
김재곤
김형준
박정미
박진영
박찬
서문식
서현영
손진아
오미현
이나겸
이시내
이은영
이태민
전귀연
주우진
한지수
Publication venue: 'Culinary Society of Korea'
Publication date
Field of study

A Study on Married Women’s Accepting Process of SNS WOM and Forming Process of Behavioral Intention for Restaurants: Focusing on Busan

Author: Bansal HS.
Bigné JE.
Bone PF
Borgida E.
Boulding W.
Bristor JM
Brown J.
Brown JJ.
Buttle FA
Chae M.
Chiou JS.
Engel JE.
Feick L.
Gelb B.
Granovetter MS
Ha KS.
Harrison-Walker LJ
Holmes JH.
Hwang ER.
Kim CH.
Kim SH
Kisielius J.
Lee HS.
McCracken G
Newman JW.
Norman P.
Parcel GS
Park JS.
Petty RE.
Reingen PH.
Richins ML
Schindler RM.
Sledgianowski D.
Steinfield C.
Steuer J
Trayor MB.
Whyte WH
김현석
서우종
원혜영
이은영
이철성
지윤호
허경옥
Publication venue: 'Culinary Society of Korea'
Publication date
Field of study

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