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1 research outputs found
Explaining brand switching behavior using pull–push–mooring theory and the theory of reasoned action
Author
A Awan
A Chaudhuri
+65 more
A Diamantopoulos
A Erciş
A Hou
A Shahin
B Moon
C Barroso
C Ha
D Barclay
D Pick
DB Grisaffe
EE Rigdon
Elahe Kordi Ghasrodashti
G Fullerton
GJ Tellis
H Bansal
H Chiu
H Evanschitzky
H He
H Hwang
HH Chang
HS Bansal
HW Marsh
I Ajzen
J Bloemer
J Fu
J Guiltinan
J Henseler
J Jackson
J Lee
JF Hair
JF Hair
JF Hair
JF Hair
K Matzler
K Miyazaki
L Andrew
L Fitzgerald
M David
M Fishbein
M Nadeem
M Smith
M Uncles
M Uncles
M Wetzels
N Sharma
PA Pavlou
R Lacy
RA Ping Jr
RC MacCallum
RD Tobias
RL Oliver
S Ganesan
S Kulviwat
S Pookulangara
S Taylor
S Thiele
SM Keaveney
SM Ningsih
T Jones
U Uturestantix
V Zeithaml
VE Vinzi
WJ Reinartz
Y Chang
YC Cho
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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