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1 research outputs found
Predicting the Attentional Effect of Sport Sponsorship Information as an Innovative Evaluation Approach
Author
A.Duchowski
A.Green
+30 more
B.Walliser
C.Bishop
C.Breuer
C.Breuer
G. Y.Koo
H.-S.Lee
J. A.Tripodi
J.-B.Felten
K. P.Gwinner
K.Backhaus
K.Gwinner
K.Holmqvist
K.Sacharin
M. I.Posner
M.Bruhn
M.Milosavljevic
M.Reiser
N.Chavanat
N.Geach
N.O'Reilly
N.O'Reilly
R.Grohs
S. E.Palmer
S.Haykin
T. B.Cornwell
T. H.Davenport
U.Ansorge
W. D.Hoyer
W.Dees
Y.Tsuji
Publication venue
'IGI Global'
Publication date
01/01/2014
Field of study
No full text
Crossref
No full text
