Regulating Sin Across Cultures

Using text analysis, this study compares the alcohol advertising strategy in Ukraine and the United States within the context of regulatory, historical, cultural, and economic factors. Results showed that Ukrainian magazine ads contained a larger number of violations than the American ads, which complied with the letter of the law, if not the spirit. The message strategies also told different cultural stories that reflect the different ideologies for the two countries, which means that specialized advertising approaches are needed for each country. American ads situate alcohol as part of normal life, whereas Ukrainian ads demonstrate conspicuous consumption and celebrate the change to a market economy. They must not only sell the product but also teach Ukrainians how to be part of the consumer culture

Selling Sin in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines

Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically

The interaction of law and morality in the society

Morality and law are the main regulators of human behavior. The interaction of law and morality in the society is a process characterized by the variety of forms. The impact of law on morality causes the opposite effect of morality on law. Law and morality in the society complement each other as a means of social regulation. In reality, law and morality are inseparable. In the process of interaction, realizing their social purpose, law and moral consistently and purposefully form the new social relations. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/3493

Faraday-Active Fabry-Perot Resonator: Transmission, Reflection, and Emissivity

The propagation of light within a semiconductor Faraday-active Fabry-Perot resonator (FAFR) is investigated theoretically and experimentally. It is shown that an external magnetic field radically changes the angular and spectral characteristics of transmission, reflection and emissivity of the resonator not only for polarized, but also for unpolarized light. Suppression of interference patterns and phase inversion of the interference extrema were observed in both monochromatic and polychromatic light. The investigations were carried out for the plane-parallel plates of n-InAs in the spectral range of free charge carrier absorption. The results can be used to create new controllable optical and spectroscopic devices for investigation of Faraday-active material properties and for control of parameters of plane-parallel layers and structures

Ge/GaAs(100) Thin Films: Large Effect of Film Growth Rate and Thicknesses on Surface Morphology, Intrinsic Stresses and Electrical Properties

We found out and studied a profound effect of film growth rate on the electrical properties, intrinsic stresses and surface morphology of thin Ge films grown on GaAs(100). This effect is essential and has to be accounted for when developing and producing devices based on the Ge/GaAs heterostructure. All the Ge films under investigation were single-crystalline and epitaxially-grown on the GaAs(100) substrates. However, the transport phenomena in Ge films grown at low and high deposition rate differed drastically. Those obtained at low deposition rate were p-type and high resistant. They had a low concentration of free charge carriers and thermally activated conductivity, which is characteristic of heavily doped and strongly (in the limiting case, fully) compensated semiconductors. Although such films were single-crystalline, their conductivity was percolation-type. The Ge films obtained at high deposition rate were n-type and low resistant. They had high concentration of free charge carriers. The temperature dependence of conductivity in such films was weak or practically absent, which is characteristic of degenerate heavily doped semiconductors. Besides, the surface morphology cardinally differed for films obtained at low and high deposition rate. At low film growth rates, surfaces with developed relief were observed whose valleys and ridges formed grains of irregular shape with pronounced substructure. As the film thickness grew, the surface relief became essentially pronounced. At rather high film deposition rates, contrary to the above, the Ge film surface was fine-grained and smooth; the surface relief practically did not depend on the film thickness. As the deposition rate went down, the intrinsic stresses in films essentially decreased. The results obtained were analyzed from the viewpoint of formation of compositional and morphological inhomogeneities, and fluctuations of electrostatic potential at low growth rates. Such potential fluctuations modulate Ge energy bands leading to appearance of potential relief and deep tails of density of states in the Ge bandgap. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/3506

The order of duplication of human aldh encoding gene

Human aldehyde dehydrogenase (ALDH) causes oxidation of acetaldehyde to acetate. Humans have 18 genes encoding the ALDH enzymes. The order of duplication of human ALDH encoding gene was not completely detected. In this work ALDH encoding gene was analyzed by phylogenetic methods. Genetic distances of paralogs and order of duplication of human ALDH encoding gene were detected

The Mennonites’ ‘Great Trek’ from the Occupied Regions of Ukraine to Warthegau in 1943–4

The German troops’ large-scale retreat on the Eastern Front was accompanied by a substantial population outflow from the occupied regions of the USSR. The German Mennonites (approx. 35,000 people) preferred to obey the occupiers’ order and evacuate to the west in the autumn of 1943. Several thousands of them were transported in echelons directly to Warthegau and the region of Danzig. The remaining part of deportees had to sustain a difficult and dramatic route in the convoys. The Nazi leadership planned to use them as settlers or labour force on the annexed Western Polish lands. After the end of the Second World War, most of the Mennonites were forcibly repatriated to the USSR; others succeeded in emigrating to Canada or Latin America

Application of molecular markers for plant breeding and variety investigation and diversifcation

On the studied material there was confrmed the previously shown presence of statistically signifcant associations of allelic state revealed by microsatellite loci with the expressiveness of a number of parameters of agronomical and morphological traits. There was determined the hereditary nature of some associations found in previous years

Molecular-genetic polymorphism of glycinin encoding genes in Ukrainian and Serbian soybean varieties

As results, all studied varieties have Gy1, Gy2, Gy3, Gy4, Gy5 gene alleles that were found to be similar to the soybean variety from the USA. The results of the conducted research are indicating that during the breeding of the studied varieties there were used the same origin samples