Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search

On most sponsored search platforms, advertisers bid on some keywords for their advertisements (ads). Given a search request, ad retrieval module rewrites the query into bidding keywords, and uses these keywords as keys to select Top N ads through inverted indexes. In this way, an ad will not be retrieved even if queries are related when the advertiser does not bid on corresponding keywords. Moreover, most ad retrieval approaches regard rewriting and ad-selecting as two separated tasks, and focus on boosting relevance between search queries and ads. Recently, in e-commerce sponsored search more and more personalized information has been introduced, such as user profiles, long-time and real-time clicks. Personalized information makes ad retrieval able to employ more elements (e.g. real-time clicks) as search signals and retrieval keys, however it makes ad retrieval more difficult to measure ads retrieved through different signals. To address these problems, we propose a novel ad retrieval framework beyond keywords and relevance in e-commerce sponsored search. Firstly, we employ historical ad click data to initialize a hierarchical network representing signals, keys and ads, in which personalized information is introduced. Then we train a model on top of the hierarchical network by learning the weights of edges. Finally we select the best edges according to the model, boosting RPM/CTR. Experimental results on our e-commerce platform demonstrate that our ad retrieval framework achieves good performance

The effect of planet-planet scattering on the survival of exomoons

Compared to the giant planets in the solar system, exoplanets have many remarkable properties such as the prevalence of giant planets on eccentric orbits and the presence of hot Jupiters. Planet-planet scattering (PPS) between giant planets is a possible mechanism in interpreting above and other observed properties. If the observed giant planet architectures are indeed the outcomes of PPS, such drastic dynamical process must affect their primordial moon systems. In this Letter, we discuss the effect of the PPS on the survival of their regular moons. From the viewpoint of observations, some preliminary conclusions are drawn from the simulations. 1. PPS is a destructive process to the moon systems, single planets on eccentric orbits are not the ideal moon-search targets. 2. If hot Jupiters formed through PPS, their original moons have little chance to survive. 3. Planets in multiple systems with small eccentricities are more likely holding their primordial moons. 4. Compared to the lower-mass planets, the massive ones in multiple systems may not be the preferred moon-search targets if the system underwent a PPS history.Comment: published at ApJ