40 research outputs found
The Execution Patterns of Collaboration with Art and Brand Design, Advertising - Focused on Searching Brand Design Portal Sites and Advertising Concerned Websites -
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A Study on Expert Group Evaluation of Fictionality and Ambiguity of Television Advertising Expression - Focused on Utilities of Photo, Illustration, Subtitle -
No full textAn Exploratory Study for Application of 'Creative Me-Company' to Advertising Industry in Digital Media Environments - focused on Employees by Focus Group Interview Method -
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The Difference between Impacts of Appeal Types and Prior Knowledge upon Advertising Response of Hi-technology New Product Advertisement
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