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3 research outputs found

Why do Consumers Purchase Fair Trade Products? : An Exploratory Study

Author: null Taihoon Cha
null 하지영
Publication venue: Korean Consumption Culture Association
Publication date: 01/03/2010
Field of study

An Exploratory Study in Day Marketing's Ritual Elements: Their influences on Consumers' Participation in the Event

Author: null Taihoon Cha
null 전승우
null 하지영
Publication venue: Korean Consumption Culture Association
Publication date: 01/06/2008
Field of study

A Celebrity's Multiple Product Endorsements: A Poison or An Antidote?

Author: null Sanghyun Lee
null Taihoon Cha
null 전승우
Publication venue: Korean Consumption Culture Association
Publication date: 01/12/2008
Field of study

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